How to Develop Animated Explainer Videos For Your Business
A business is nothing without marketing and promotion. No matter how great your products or services, people won’t buy them if they aren’t aware they exist. As video is one of the trendiest ways to consume media, you should consider developing some promo videos for your business and broadcast them to your target audience. Here are a few tips to get you started.
Keep your promotional videos short and sweet. The attention span of the average internet user is of seven seconds at best. Furthermore, very few people watch videos to the end, particularly when the length of these videos exceeds three minutes. If you can’t fit all your desired messages into this time frame, consider developing one long video and a few shorter ones to promote them across different channels.
The screenshot of your video is extremely important, because that’s the first thing people see when they come across your video on the web, whether they find it in search engines, on YouTube or on Vimeo. For high opening rates, you must ensure that this snapshot is the best you can get. If needed, conduct research among your best customers to find out what kind of things entice them to open a video online. Choose the most representative snapshot and make it display at the beginning of your video. You may even want to add a call to action or one of your promotional messages. This screenshot is the equivalent of an envelope; the more attractive it is, the more people will want to open it to see the content.
Always keep in mind that most users prefer to see product demos. While a bit of creativity is usually welcome, a video that shows the product or service in use will always score a higher conversion rate than purely creative stories that convey certain messages. You don’t need fancy animations or expensive props. Instead, try to find those visual elements that are the most appealing to people in your target group. Even the colours and the typefaces you use matter, so pay close attention to all such details.
Before starting to create promo videos, take time to create a marketing strategy and a solid positioning statement. Furthermore, proceed to finding some powerful creative ideas and test them with your core customers. Pick the one with the highest potential and develop several executions to implement in videos and in all promotional and marketing materials. An execution is fundamentally different than a creative idea. For best results, learn to make the difference between the two and develop your creative materials accordingly.
According to Squideo Animated Explainer Videos you should monitor the performance of your videos with great care. Use this insight to adjust your marketing plan or even to improve your videos. Sometimes, a tiny detail can make all the difference. Don’t be afraid to experiment and to conduct split tests to find out what your best performing videos are. Such research requires thorough planning and certain skills. If you’ve never done anything like this, hire a marketing expert to help you. If you don’t have the budget for a professional agency, hire a freelancer or learn how to do such things yourself, at least until you start earning enough to afford marketing services.
Last but not least, if you don’t know how to shoot excellent quality footage and how to use it to create powerful marketing videos, consider outsourcing these tasks to experts. There are many video production houses with fair prices. Try to find and hire the best one you can afford. Your investment will be well worth it, as your videos will bring in a steady flow of qualified leads.